As a soccer enthusiast and avid player myself, I was inspired to design a social networking platform for the soccer community. As a hardcore Manchester United fan I chose to use my own understanding, research and gap in the market to build and create a new logo, package design to showcase my creativity. 

I wanted to create a space where players, coaches, and fans could connect, share their passion for the game, and find opportunities to play and compete. With the rise of Blockchain technology fans can ear Man Utd Coins and interact, buy, or sell digital NFTs from their favorite club as well. 

My goal was to make the platform user-friendly and intuitive, with features that would appeal to a diverse audience. I started by conducting user research to understand the needs and behaviors of my target users. I conducted surveys and interviews with soccer fans, and analyzed data from existing soccer social networking platforms.

​​​​​​​Based on my research, I identified several key features that would be essential to the platform. These included profiles for users to share their soccer experiences and achievements, a feed for sharing photos and videos, a messaging system for connecting with other users, and a directory of local pickup games and organized leagues.

I also incorporated gamification elements to encourage user engagement and retention. For example, users could earn badges for completing certain actions on the platform, such as uploading photos or finding a pickup game as well as collecting Digital Man utd coin and NFT videos and collectibles. 

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I designed wireframes and prototypes to test and refine the user experience, and conducted user testing with a diverse group of soccer players to gather feedback and iterate on the design.
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